About us

Director and founder Tracey Smith is a qualified therapist with over 30 years experience in the spa and beauty world, working with some of the finest spas and salons across the globe, including Harrods, David Lloyd, Spa Experience, Mandarin Oriental, One Aldwych, Bannatyne, Champneys, and many more. She grew up in the beauty industry having helped her father and his CEO at beauty exhibitions selling wax since the age of 14.

Her vision is that having a wax should be more of a luxury spa treatment rather than a functional one. A wax treatment should be as pain free and comfortable as possible, using beautiful products made from natural ingredients to really soothe the skin and help prevent the ingrown hairs, spots and dry skin which often go hand in hand with hair removal. You should want to use the aftercare every day as part of your skincare routine rather than chemical- type products which are packed full of alcohol and other harsh ingredients.

Our vision is to become the brand leading waxing brand in the UK where we are already perceived as being the most luxurious. We are already building a global presence and currently export to 7 countries.

Setting up Ashmira Botanica has been the proudest moment of Tracey’s career. The addition of the Ashmira Botanica Skincare collection reflects Tracey’s passion for energy balancing, healing treatments. Each product is packed full of essential oils, plant  extracts, clay and rice powders. The beautiful treatments have been created using the Five Element theory of Chinese Medicine. We treat from within, balancing energy by working on meridians and acupressure points to reveal beautiful, glowing, flawless skin.