Tracey Smith, a respected veteran of the spa and beauty industry, brings over 35 years of experience, deep-rooted knowledge, and a lifelong passion for creating treatments and products with genuine purpose.

Immersed in the beauty world from an early age, Tracey grew up alongside her father, who worked within the waxing industry. She fondly remembers volunteering for leg waxing sessions at beauty shows, surrounded by the enthusiasm, skill, and dedication of the brand representatives around her. These formative experiences sparked a lasting love for professional beauty and inspired Tracey to follow in the footsteps of her father and the passionate people who shaped her early understanding of the industry.

Throughout her remarkable career, Tracey has remained steadfast in her commitment to authenticity, quality, and care. She believes in offering products and treatment experiences that she truly trusts, aligning with her personal values and her belief that beauty should feel considered, ethical, and meaningful. As she forged her own path and founded Ashmira Botanica, Tracey set out to create a soulful brand that reflects both her professional expertise and her deep connection to nature, wellbeing, and client care.

Beyond her industry experience, Tracey’s unique perspective as a shamanic healer brings a holistic approach to everything she creates. This spirit is woven through Ashmira Botanica’s waxing offering, where each treatment is designed to support not only smooth, beautifully cared-for skin, but also comfort, confidence, and a more mindful approach to professional waxing.

With a vision rooted in ancient wisdom, ethical practice, and heartfelt care, Tracey continues to lead Ashmira Botanica as a spirited brand dedicated to raising the standard of waxing through products and experiences that honour both the client and the planet.